Rebrand

Adesso is a rebrand for Tenute Ruffino; a former Italian estate transformed into a classy and affordable hotel. With a focus on food and wine, boasting wine walking and vineyard tours, cooking classes and a delicious restaurant, families and single adults looking to relax and enjoy the moment seek out Adesso. The new visual language focuses on the reason people are there; to enjoy the moment and leave the stresses of everyday life aside. The hare is a native animal to Chianti, Italy where the hotel is located and it is a symbol of good luck. The green is reminiscent of the rolling hills surrounding the estate and the light yellow and blue hues represent the sunlight as it changes through the day. Different in every moment.