Rebrand

Vast Post is a USPS rebrand looking to showcase the brand’s legacy and influence in revolutionizing the postal service as we know it today. Though fixed rates and prepaid packages seem like a right, Vast Post is what made it all possible to begin with. Its expansiveness and age have caused the brand to become less popular in the last decade. This new visual language aims to communicate Vast Post’s commitment to accessible connection, reliability and equality.